London to Paris

I found this picture (on adaholic.com) really original because as you will see on the following link,

http://www.adaholic.com/fullaccess/134_Th.jpg

the slogan is totaly different that what we can see on over ads.

 But before to speak about the slogan, it seems important to explain what the visual looks like and what is the aim of this ad made by Eurostar.

The visual is very simple, you can see on one side a famous monument from Paris ( La Tour Eiffel) and on the other side, the most famous londoner place, The Big Ben.

If you are just looking at the visual, you can easily understand why does that have been made. Obviously to promote the Eurostar, linking Paris to London in less than 3 hours.

But to my mind, the amazing point we have to study there should be the slogan. It is writen for one part in english and for the other one, in french. I have never saw an other ad with this kind of particularity. And that is completely understandable that this slogan makes all the originality of the ad:

“Start in downtown London and in 3heures, arrivez au centre de Paris”

That suggest desire and dream in the consumers’ mind. 3 hours, that is really fast, and moreover, everything seems to be easy thanks to the advertisement. It is almost as if beeing bilingual could be as easy as to cross the sea and arrive in Paris in 3 hours.

Who doesn’t dream about that? Who doesn’t dream about so much easiness, about so much rapidity in our social and contemporary way of life???

NB: Sorry but I did not manage to insert the picture in a bigger size. But if you want you can add that on a “word” file and make that bigger….