And now, let’s go to The United states of America

This post will be a bit different. I won’t make the apology of a country or something else, but I have found an amazing ad. It is strange to see how the advertising agencies succeed in satisfying the tastes of all the consumers.

I will try to analyse an advertising, made by an unspecified travel agency. The first goal of this ad is to endorse some different states in the USA according to each specificities of these one.

Look at this link please to discover the ad I am just speaking about:

 http://homepage.mac.com/wellmcg/kathywellerdesiv.html

The first part, in green concerns people who are looking for cow boys’ atmosphere. Boston.com Travel has jsut on solution, going to Vegas. The copy is really funny, with some familar words, like baby etc. The aim of this ad might be to be close to consumers and tourists. And I think that it works.

Concernig people who would like to go to Miami Beach, this ad tries to associates this category of tourists and exotic aspects of this place, like food but we can imagine the ad is also speaking about beaches, beautiful women etc.

And that spirit goes on all along this advertising.

That is why I would like to analyse that. I foung that really amazing. No real slogan, no real play on words, nothing really exciting but in fact this is completely original. Colors are appealing, attractive and cheerful. The visual targets everyone, all kind of social category, men, women, young people or elder one. So I think this ad successful. Everyone will be concerned, the visual is really cool, the copy really up- to – date. So how could it be a failure???

And what about you? Would you be attracted by this kind of advertising? If you wanted to travel, would you use this agency?
What about me? I would.